Luonne’s Brand new appearance in 2021 Guangzhou Design Week: Up Growing& Merging with the stronger ones

2021年12月9日，以“BLOOM 青春”为主题的第15届广州设计周正式拉开帷幕。青春是向上、向往、向前的态度与力量。今年朗穆全新升级，以青春之名参展，以“无限”为搭建理念，融合世界三大顶级地板品牌：意大利TOSCANO、荷兰HAKWOOD、意大利户外地板RAVAIOLI,构建“无限之融合、无限之设计、无限之能量”的全新平台，与您共赴这场青春之约。

The 15th Guangzhou Design Week with the theme of “Bloom Youth”had officially began on 9th,Dec,2021.Youth is the attitude and strength of moving upward,yearning and going forward.Luonne has upgraded and participated in the exhibition in the name of youth this year.

With the concept of “Infinity” Luonne was able to merge three world top brands which are Toscano from Italy,Hakwood from Netherlands and Ravaioli an outdoor flooring brand from Italy.

At our new platform of “Unlimited Integration,unlimited designs and unlimited energy”we invite you to join us together.

本次朗穆展位位于广州保利世贸博览馆5号馆5C12 ，开展当日也吸引不少青年设计师以及行业资深人士的关注与喜爱。

The booth of Luonne is located at 5C12,Hall 5,Guangzhou Poly World Trade Expo Hall.On the Opening day,many young designers and industry veterans were attracted.

以青春之活力向上生长

Growing with the vigor of youth

朗穆前身作为中国从事地板制造的第一代从业者，1980年初，便涉足地板制造行业，40年来见证了中国地板的成长；更是以极高的出口量为世界众多空间项目提供了地板成品。进入21世纪正式成立上海朗穆，在保持出口贸易的同时着手开发国内市场，专注于国内高端酒店工程以及私人豪宅领域。仅用两年时间，便参与了希尔顿、安达仕、万豪、英迪格等众多星级酒店项目，与星河湾、富力地产、苏宁置业、开元集团等众多行业名企签署了官方合作协议，成功在酒店、豪宅领域拥有一席之地。

 As the one of the first few Chinese flooring manufacturers,we had set foot in flooring manufacturing since 1980.It took us 40 years to watch the growth of Chinese flooring industry.And we’ve provided pre-finished flooring to lots of countries’ project all over the world at extremely high export volumn.Luonne were officially established in 21st century,Maintaining the export trading business and developing inner land market at the same time,focusing in high-end hotel project and private mansions.We took part in numerous starred hotels like Hilton,Andaz,Marriott Indigo etc. In just two years.Not only that,we have signed official cooperation agreements with Star River,R&F Properties,Suning Real Estate,New Century Resort and a lot of well-known enterprises.Luonne has successfully taken its spot in hotel&villa industry.

2021年，朗穆毅然决定再次角色升级，接连签下三大世界顶级地板品牌，从传统的地板销售角色升级为全球高端地板集成平台，更深层次的加入地板全球化贸易链中。

“朗穆创立至今，始终奉行大胆探索、不倦思考、不停追求的品牌态度，努力向上生长。对于我们而言青春不是短暂的时间概念，是无往不前的热血，是永不终结的故事。”朗穆创始人葛振宇先生谈到本次展览理念。

In 2021,Luonne  decided to upgrade again by signing cooperate contracts with three world top flooring brands.Luonne has elevated its traditional sales role to Global high-eng flooring integration platform to participate in global flooring trading chains in a higher-level.

‘We are always pursuing the attitude of ‘bold exploring,tireless thinking and constant pursuing’ since our establishment.To us,youth is no longer a concept of time,it’s more like a story of never stop and never end.’Luonne’s founder Daniel Ge says.

以强大融合力构建强大平台

Create A Powerful Platform with strong fusional power 

回顾两年来的疫情危机，中国在不同维度为世界抗击新冠肺炎疫情作出的巨大贡献，属于中国人的时代才刚刚到来。而作为当代中国企业更应带着全球化的思维去打造品牌。

Looking back at the last two years covid-19 crisis,China has made great contribution to the world’s fight against COVID-19 epidemic in different dimensions.The new era of Chinese people has just come so that’s why Chinese enterprise should build our brands in a global mindset.

葛振宇先生认为：疫情危机虽给全球化经济带来极大的挑战，但根本上不会改变世界经济深度合作的时代趋势。未来中国必将在全球化的进程中发挥更大的影响力，中国正在推动全球合作更有活力、更包容、更普惠、更可持续。此时选择引入三大地板品牌，将传统地板单品销售品牌升级为融合全球顶级地板制造工艺的集成平台，正是对这个时代，地板从业者的自我思考与蜕变。

‘Although the epidemic crisis has brought great challenges to global economy,it will not fundamentally change the trend of in-depth cooperation in the world economy.In the future,China will certainly exert greater influence in the globalization.China is promoting global cooperation to be more energetic,inclusive and sustainable.Choosing to import three brand at this time and upgrading traditional single-product sales brand to an integrated platform that integrate global top flooring manufacturing technology is self-reflection and transformation of flooring practitioners for this era.’Daniel Ge thinks.

中国地板经历40年的发展，细分市场、需求多样已悄然成形，依靠单一品牌已无法满足国人的消费趋势。多样性的产品体系以及沉侵式消费体验将成为未来终端消费门店的进阶形态。

After 40-year development,Chinese flooring has quietly formed market segments and diverse needs.Relying on one single brand can no longer meet the consumption trend of Chinese people.Diversified product systems and immersive consumption experience will become the advance form of terminal consumer stores in the future.

从物质匮乏到全面小康，国人对于生活品质升级的需求日益旺盛，地板行业也不例外。本次展会朗穆为中国青年设计师们带来的地板品牌，正是基于自身30年地板国际贸易经验，从工厂规模、产品研发实力以及品牌历史等多个角度严选的国际品牌。

From shortage of material to comprehensive well-off,Chinese people’s demand for quality-life is increasing day by day and flooring industry is no exception.In this exhibition,the international floor brands brought to the Chinese young designer by Luonne is based on its own 30-year international flooring trading experience.And they are carefully selected from the perspectives of  factory scale,research and development of the products and brand history.

HAKWOOD作为荷兰国宝级的地板品牌，自1970年起便一直以紧跟时代青年一代的审美趋势成为全球畅销的国际顶级地板制造商；其设立在美国的全球运营中心，已帮助其在全球80多个国家和地区参与了数以万计的空间项目。TOSCANO一个有百年历史的意大利原装进口地板品牌，其在多材质镶嵌拼花地板上是享誉世界的艺术地板品牌，更是全球众多顶级豪宅的倾心之选。RAVAIOLI作为创立半个世纪之久的意大利户外地板领军品牌，其在户外地板制造工艺上更是权威标准的象征。

HAKWOOD, as a national flooring brand of Netherlands,has been following the aesthetic trend of the young generation since 1970 and has become the world’s best-selling top flooring manufacturer.Its global operation center in the U.S. has helped it participate thousands of projects in  more than 80 countries.TOSCANO is a century-old Italian Original flooring brand.It is a world-renowned artistic floor on multi-material inlaid parquet floors,and it is also favorite choice of many luxury mansion in the world.RAVAIOLI,the leading brand of Italian outdoor flooring brand that has established more than half a century is a symbol of authoritative standards in the manufacturing process of outdoor flooring.

国人需要的是真正品质上乘、拥有文化底蕴的国际品牌，不是两套标准的国外品牌，更不是国外镀金的假冒品牌。我们要做就做自己的高端地板品牌。

International brands with premium quality and cultural heritage are what Chinese people need.Not foreign brands with two-set standard,nor foreign gold-plated counterfeit brands,we will do our own high-end flooring brand.

从泰晤士河岸的豪宅名邸到迪拜顶级的度假酒店，从名流汇聚的马来西亚歌剧院到热情奔放的非洲希尔顿酒店，从上海陆家嘴老佛爷百货到南京德基世贸中心来自中国的朗穆地板同样在世界众多地点留下了中国印记。本次展会，朗穆同样带来了其自有国人高定线“LMB”，其在产品结构以及颜色开发上沿袭了国际审美标准，展会当天也获得了不错的反响。

From the luxury mansion on the banks of the Thames to the top resort hotel in Dubai, from the Malaysian Opera House where celebrities gather together to the enthusiastic Hilton Hotel in Africa, from Shanghai Lujiazui Galeries Lafayette to Nanjing Deji World Trade Center, Luonne flooring has left plenty Chinese imprint in numerous locations around the world.This time,Luonne has brought its own high-customization collection ‘LMB’ which followed international aesthetic standards in product structure and color development, and received a good response on the day of the exhibition.

谈到朗穆品牌的再次升级，葛振宇先生说到：“过往时光，我们享受了中国经济全球化带来的经济利益。但现在，我们正经历着全球合作与分工的新一轮调整，我们一直努力在全球范围内实现多个强大地板品牌的融合，满足中国高端消费群体消费升级的诉求，更在不断探索如何与行业伙伴共同协作成就一个强大的国人高端地板平台”。

Speaking of the upgrade of the Luonne, Mr. Ge said,’In the past, we enjoyed the economic benefits brought by China's economic globalization. But now, we are experiencing a new round of adjustment in global cooperation and division of labor. We are Striving to realize the integration of multiple powerful flooring brands on a global scale and meet the demands of China's high-end consumer groups for consumption upgrades.Also we will keep exploring how to cooperate with industry partners to achieve a strong Chinese high-end flooring platform."